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This Casio Line Has Been Sponsoring an F1 Team Since 2009
Edifice

This Casio Line Has Been Sponsoring an F1 Team Since 2009

Casio Edifice's motorsport ties go back to the Red Bull Racing partnership announced in 2009 — this EQB-900DB carries that racing DNA into a Bluetooth-connected, solar-powered chronograph.

G-Shock Exists Because Its Inventor Threw More Than 200 Watches Out of a Bathroom Window
G-Shock

G-Shock Exists Because Its Inventor Threw More Than 200 Watches Out of a Bathroom Window

Kikuo Ibe built and destroyed over 200 prototypes chasing an unbreakable watch before the original DW-5000 launched in 1983 — this GW-M5610U still wears that first watch's shape, upgraded with solar power and radio sync.

Seiko, Zenith, and a Heuer-Led Consortium Raced to Build the First Automatic Chronograph — Seiko May Have Actually Won
Seiko Prospex

Seiko, Zenith, and a Heuer-Led Consortium Raced to Build the First Automatic Chronograph — Seiko May Have Actually Won

Zenith announced its El Primero first in January 1969, but production records suggest Seiko's own automatic chronograph, the ancestor of this Speedtimer, may have reached buyers earlier than the watch world gives it credit for.

This Casio Line Is So Japan-Only That Specialty Shops Import It One Watch at a Time
Oceanus

This Casio Line Is So Japan-Only That Specialty Shops Import It One Watch at a Time

Casio's Oceanus is one of its most exclusive lines — sold almost entirely within Japan, with overseas retailers importing what they call "models not sold outside Japan" for collectors abroad.

This Affordable Seiko GMT Uses One of the Most Accessible Mechanical GMT Movements Ever Made
Seiko 5 Sports

This Affordable Seiko GMT Uses One of the Most Accessible Mechanical GMT Movements Ever Made

The Seiko 5 Sports GMT SBSC003 pairs a blue-and-black "Batman" bezel with the 4R34 caliber — a movement one reviewer called "one of the most accessible mechanical GMT movements available at this price level."

Citizen Made Japan's First Water-Resistant Watch Six Years Before Seiko's Famous Diver
Citizen

Citizen Made Japan's First Water-Resistant Watch Six Years Before Seiko's Famous Diver

Citizen's Parawater debuted in 1959, six years before Seiko's celebrated 62MAS diver — the start of a dive-watch lineage that runs straight through today's 200m-rated Promaster line, still powered by light instead of a battery.

This Seiko's Dial Was Designed With Help From One of Tokyo's Top Bartenders
Seiko Presage

This Seiko's Dial Was Designed With Help From One of Tokyo's Top Bartenders

Seiko's Presage Cocktail Time series traces its dials back to a collaboration with Ishigaki Shinobu, one of Japan's top bartenders — an open-heart automatic whose glossy, gradient dial is still built to evoke a well-made cocktail.

This Affordable Orient Has Been Called a 'Gateway' Watch for Over a Decade
Orient

This Affordable Orient Has Been Called a 'Gateway' Watch for Over a Decade

Orient's Bambino line has been credited with introducing a decade of newcomers to mechanical watch collecting — an affordable, domed-crystal automatic with an in-house movement that's remained largely unchanged since the design took off.

Casio's Outdoor Watch Line Traces Back to a 1994 Sensor Breakthrough
Pro Trek

Casio's Outdoor Watch Line Traces Back to a 1994 Sensor Breakthrough

Casio's PRO TREK debuted in 1994 with the first Triple Sensor watch, measuring compass bearing, altitude, and barometric pressure on the wrist — a template every PRO TREK since has followed, including this solar-powered, biomass-plastic model.

Citizen Invented the Light-Powered Watch in 1976 — This Is Where That Tech Landed
Citizen

Citizen Invented the Light-Powered Watch in 1976 — This Is Where That Tech Landed

Citizen's Eco-Drive technology traces back to the 1976 Crystron Solar Cell, the world's first light-powered analog watch, and now powers the majority of the brand's lineup.

Why Streetwear Brands Keep Choosing This Exact G-Shock for Collabs
G-Shock

Why Streetwear Brands Keep Choosing This Exact G-Shock for Collabs

For two decades, BAPE has returned again and again to the same G-Shock model — the DW-6900 — for its watch collaborations, cementing it as a streetwear staple.

This Casio Edifice Borrows Its Design From Formula Race Car Suspension
Edifice

This Casio Edifice Borrows Its Design From Formula Race Car Suspension

Casio's Edifice Sospensione series takes its name from the Italian word for suspension, with a four-arm case and dial layout modeled on the suspension geometry of formula race cars.

Seiko Replaced Its Entire Affordable Automatic Line in a Single 2019 Relaunch
Seiko 5 Sports

Seiko Replaced Its Entire Affordable Automatic Line in a Single 2019 Relaunch

Seiko's 5 Sports collection traces back to 1963, but in August 2019 the brand didn't just add new models to it — it launched 27 new references at once, built around a stronger automatic movement while staying affordable.

Why Kikuo Ibe, G-Shock's Own Inventor, Still Wears This Exact Model
G-Shock

Why Kikuo Ibe, G-Shock's Own Inventor, Still Wears This Exact Model

G-Shock creator Kikuo Ibe has said the DW-5600 square series remains his personal favorite line of G-Shock watches, decades after he invented the shock-resistant design around that same shape.

The 'CasiOak' Nickname Went Viral in 2019 — Here's the Watch That Started It
G-Shock

The 'CasiOak' Nickname Went Viral in 2019 — Here's the Watch That Started It

Casio's GA-2100, released in 2019, quickly earned the nickname 'CasiOak' for its resemblance to the Audemars Piguet Royal Oak's octagonal bezel. It became one of the most talked-about budget watches of the past decade.